As a photographer, working with a brand that you truly respect and have an appreciation for is one of the job’s absolute joys. Jack is passionate about the environment and cutting down on waste so when KeepCup approached him to produce a piece of branded content and complimentary stills he was blown away.
The film follows the huge diversity of people who drink coffee through a day in London to give an idea of the scale of the problem of single-use cups. By casting through Jack’s network of friends and contacts we managed to give a completely real and authentic feel to the film.
Shooting with a super lightweight crew of only Jack a DOP and one camera assistant, the team managed to cover 12 locations in two days. Huge thanks to KeepCup for having us and also Onra for supplying the track
Photographer / Director – Jack Terry
DOP – Liam White
Camera Assistant – Tom Gass
Editor – Jack Chute
Sound Design – Peter Rolls
Grade – Alex Berry