As a photographer, working with a brand that you truly respect and have an appreciation for is one of the job’s absolute joys. I am passionate about the environment and cutting down on waste so when KeepCup approached me to produce a piece of branded content and complimentary stills I was blown away.

The film follows the huge diversity of people who drink coffee through a day in London to give an idea of the scale of the problem of single-use cups. By casting through my network of friends and contacts we managed to give a completely real and authentic feel to the film.

Shooting with a super lightweight crew of only myself a DOP and one camera assistant, we managed to cover 12 locations in two days. Huge thanks to KeepCup for having us and also Onra for supplying the track

Photographer / Director – Jack Terry
DOP – Liam White
Camera Assistant – Tom Gass
Editor – Jack Chute
Sound Design – Peter Rolls
Grade – Alex Berry